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It is crucial to gain good positioning on search engines in order to reach new customers for little outlay.

The main requirements for getting listed high in the most popular search engines like Google these days is good site content and reciprocal links.

Site Content

Now, this is simple to explain but, due to fierce competition, difficult to pull off for a high ranking in the most popular keyword searches, such as online casino and gambling.

Simply ensure that your site content is relevant to your topic (online casino) and contains some instances of the keywords you want to rank highly for.  Don't be afraid of moving the text on your home page around, rewording it and adding promotional text.  Just ensure that it isn't misleading.

Reciprocal Links

Again, this is a simple concept:  Try to exchange reciprocal links with other related websites on the internet.  One great site for this is http://www.linkpartners.com/, which works in relation with http://www.linksmanager.com/.  It provides a semi-automated service which will assist in getting reciprocal links.

Don't believe that reciprocal links are particularly important for ranking purposes?  OK, go to http://www.google.com/ and enter a keyword.  Pretty much anything...  We'll use "santa claus".  Now, when the results come up, copy and paste the url of the first result into the search box again and put link: before it.  Our example brings up http://www.northpole.com/ (on January 28th 2005), so you type in the search box link:http://www.northpole.com/ and hit Search.  This brings up 491 sites linking to it.  That's a lot of reciprocal links!

While you're at it, check out the site itself.  See the number of times the words Santa Claus are used - not many!  Overusing the keywords is not going to get you higher in the rankings - you need to get it just right.  What is just right?  Ah, there's the difficult part - it can only be gauged by experience.  You will also note that it is not used indiscriminately. The page has to make sense for the visitor, otherwise they are going to think they are dealing with amateurs and won't want to use your site.

You will notice that you have a page called links.html in your casino file (not to be confused with links.js).  This file contains a number of links to start you off.  Your site will be listed on these sites soon after activation.

Meta Tags

In order to get a good position in these search engines you'll need to optimise your site.  Although not as crucial as it used to be, META tags relevant to the online gambling world can be set up. If you're new to all of this don't worry: we've already set up META tags and TITLE tags in the site templates. However, you may wish to change them for your site and this can be done using something as simple as Notepad. There isn't enough room here to go into how to code in HTML but it's a pretty simple language to understand once you have a look at the code. The code you need to change is at the top of the page and will look a little like this:

  <TITLE>Online Casino</TITLE>
  <META NAME="Keywords" CONTENT="casino, online casinos, gamble, roulette, slots">
  <META NAME="Description" CONTENT="Play now and win at Online Casino!">

The top line (inside the <title> tags) is what gets displayed on the title bar of your browser and also appears in the users favourites list.

Line 2 contains the keywords that some search engines look for when someone types in a search. Find relevant keywords (such as those typed above) and enter them one after the other, separating each with a comma. Some search engines say it's best to enter only 15 or so keywords yet a lot of websites list literally hundreds of words. The best advice we can give is stick to relevant keywords and don't overdo it.

The third and final line contains the actual description of the site. Keep it short and snappy, this is what will appear under your site name in many search engines.  Ensure that you also have relevant keywords in there too as some search engines use them for ranking purposes. Using the above example, your site would appear as follows in some search engines:

Online Casino
Play now and win at Online Casino!

For more information, visit:

Search Engine Optimisation

Submit your site to the all the top search engines-- international search engines as well as in your own community. E.g. You live in Spain and have a Spanish version of your web site. You should submit your site to all the Spanish search engines and directories. You have a web site in two different languages - English and Spanish. You should submit your site to all Spanish search engines (including portals) and of course to the top English search engines.

Our packages 1 and 2 come in a number of languages, so you may need to optimise each one and submit to as many relevant search engines as possible.

We provide a list of foreign-language search engines for you HERE.

Search engine registration tips :


Pay per click Search engines

Pay per click searches are becoming more and more popular these days.  Sites such as Overture.com and FindWhat.com are providing results to the bigger search engines.  A pay per click search is one where the advertiser "bids" an amount on a particular keyword.  If their bid is the highest, then they go to the top of the results and every click on this result costs the bid amount.


Bob bids 50 cents for "internet casino", Richard bids 51 cents and Charlie bids 52 cents.  Charlie's listing would appear at the top, followed by Richard and Bob. Every time someone clicked on Charlie's listing, Charlie's account would be debited 52 cents.

This can be a source of good traffic and players to your casino.  There is no need to compete with the "Big Boys" - some keywords are going over $20!  If you stick to less used keywords, such as "internet gambling casino", you should be able to get near the top for a reasonable amount.